Behavior also highlights technical issues. This is useful for two reasons—it improves user
experience and ensures the site operates properly—both of which improve conversions!
Audiences will quickly lose interest if the site does not provide them with a beneficial user
experience, so it vital that user behavior is monitored across a range of devices, to ensure that
engagement is fairly consistent. See, for example, the engagement across different screen resolutions
in Figure 9.13. Ultimately ensuring consistency among these resolutions will impact conversion rates
only returning users and speed up the process by selling higher up in the sales funnel. They are
already quite likely to purchase, so this would be an efficient way to capitalize on targeted leads.