Sejong University is a private university located in Seoul, South Korea. The history of Sejong University dates to 1940 when a trust established the Kyung Sung Humanities Institute. In 1978, the academy was named Sejong University in honor of Sejong the Great, the fourth king of the Chosun Dynasty and overseer of the Korean alphabet Hangeul. Sejong University unveiled a new vision to join Asia’s Top 100 universities by 2016 (“Vision 2016: Asia's Top 100 University”) and the top 50 in Asia by 2020. Sejong University holds greater research capability than many of its domestic counterparts, ranking 14th in the 2013 Assessment of Competiveness in Intellectual Property among local universities and 10th based on the number of papers published in the top 20% of international journals in 2011 and selected for the BK 21 plus project for strong research ability. Sejong University is also known for its standing in hotel management, animation and rhythmic gymnastics. The College of Arts and Physical Education and the College of Hospitality and Tourism Management are top ranked in the country.