Besides implanting into movies, product placement can also be inserted into soap
operas. According to Law, and compared with those product placements inserted into
movies, soap operas will be updated day by day; hence, product placements can be
varied depending upon the choices of advertisers. For example, advertisers can choose
to insert product placements via the sponsorship of soap operas, the background of the
scenes or the usage of the products by actors in the shows. The advantage of
implanting a product placement into a soap opera lies in the fact that it can impress