3. CREATING A FLEXIBLE SUPPLY CHAIN
Consumer trends are changing quickly these days and we want to not only serve but also set them. This is not only about identifying trends but more about making them happen. And what is true in our supply chain is also – you guessed it – true in sports: speed and agility are key elements to outpacing the competition. Therefore, one of our key strategic priorities is to shorten creation and production lead times by continuously improving our infrastructure, processes and systems. By connecting and integrating all elements of our supply chain more effectively, we are able to react quickly to changing consumer trends. We are training hard to further improve flexibility by providing tailored solutions for all our business models, be it the wholesale or retail channels. This benefits our consumers who are offered a constant stream of fresh products as well as our retail partners and, last but not least, our shareholders.
4. LEADING THROUGH INNOVATION
Cutting-edge design in our products is essential to achieving sustainable leadership in our industry. This is what our consumers are looking for and expect from us. But innovation is not about products only. If you establish and nourish the right basis, it can spring anywhere. This attitude feels very natural to the adidas Group as it has always been driving us since adidas’ founder Adi Dassler developed the first shoes back in the 1920s. Each and every employee of the adidas Group is responsible for driving innovation. We foster a culture of challenging convention and embracing change, and require all areas of the Group to generate at least one new meaningful innovative improvement per year. Believe us, it feels great to work in such an inspiring and forward-looking environment.
5. DEVELOP A TEAM GROUNDED IN OUR HERITAGE
As outlined above, our culture is continuously shaped by influences from the past and the present as well as our future aspirations. We perpetuate our founder’s commitment to the athlete, pride in what we do, quality and love of sport. We win as a team through open communication, collaboration and our shared values found in sport. Therefore, we foster a corporate culture of performance, passion, integrity and diversity by creating a work environment that stimulates innovation, team spirit and achievement based on strong leadership and employee engagement.