Mobile-local social network marketing based on users’ location
Facebook expands local offerings of deals by local firms, display ads using news Feed. Discount offers from a Gap store when claimed are broadcast to friends. Google+ Local. connecting users with local businesses. users can conduct searches within a local area and get Zagat reviews. upgraded Foursquare app focuses on social updates but also recommendations and deals. social network monitoring: sends messages within an app based on mentions of interest in products in Facebook and twitter posts. used by H&M. intent marketing: scanning social networks for indications of real-time consumer interest in specific products. H&M partnered with Localresponse to promote clothing inspired by the movie “Girl With the Dragon tattoo.”