Starbucks uses multiple channels (hybrid) of distribution for its products. This means the company utilizes more than one distribution design. Firstly Starbucks sells its products through under retail system in company-owned stores. They import and process coffee and then sell it their own brand name in their own stores. However, Starbucks also sells its products in supermarkets and shopping centers. Additionally Starbucks has distribution agreements with office coffee suppliers, hotels, and airlines. Using multiple distribution channels allows company to reach a wider market, however, while doing so Starbucks needs to careful with this approach due to the potential for channel conflict. order to properly evaluate the possibility of bringing Starbucks to Finland, l've made the assumption that Starbucks would be expanding simultaneously to all of the Nordic countries. had to make this assumption in order to be able to logically and thoroughly consider transportation and supply costs. Since Finland is located on the outskirts of Europe, Starbucks would mostlikely never consider entering the Finnish market alone. It would be much more Starbucks to all of the Nordic countries time collaboration. however very unlikely taking into consideration that Starbucks has so far only entered new markets one country at a time. The reason why I feel that entering Scandinavia would be a smart idea is because it would then be possible to situate warehouse and the top headquarters in one of the Nordic countries, therefore reducing cost considerably