Chiang Mai is in the country's north. The north of Thailand's culture is Lanna in origin and the people are proud of their northern roots. The region is home to distinctive foods, music, arts, way of life, and even language. Chiang Mai is the tourist hub of the north and one of Thailand's most important tourist destinations. It is considered one of the most scenic provinces in the country due to its mountain ranges, valleys, flora, and fauna.