Factors influencing buying behavior to understand the needs of buyers in various fields and to. Appropriate to marketing stimuli when the buyer receives the stimulus. Market through the ideas which like a black box, could not have forecast the vendor is investigating the characteristics of buyers and wills receives the influence of anything. To study the characteristics of the target buyers are for the account of the seller. Is aware of the needs and characteristics of the client to be organized. Marketing mix and motivate and meet the needs of buyers who are targeted correctly the nature of the buyers are influenced by various factors entertainment, communication, and habitual diversion gratifications. The entertainment and communication gratifications replicate those found in prior uses and gratifications research concerning other social networking features, illustrating the strong similarity between uses of music and social media. However, the habitual diversion gratification may serve to distinguish listening applications from other features. Identifying and explaining these factors is relevant to social media users, musicians and application designers, as they explain what motivates a means of music listening that is gaining prominence.