Jiraparnn Tokeeree is Touchable's founder, artist, and design director. Where we started with veneer lamps that went internationally renowned for over 20 years, and producing furniture for hotels, restaurants, and corporate projects. Touché was born under the leading brand Touchable with a sense of Isan, the largest region of Thailand, where Khon Kaen the city that she grew up in is located. With modern design, along with the beauty of Isan traditional arts and crafts that she felt attached to and the idea of utilizing every bit of waste that comes from the furniture workshop and other industries. The combination of all the techniques is meant to reduce environmental impact and enhance the value and potential of the materials.