Consequently, arrangements to be done in internal communication,
integration-cooperation, financial& non-financial rewards will be
positively impact on affective and normative commitment. Thus,
applications such as relationship marketing, open door policy,
holistic supportive relationships, fair rewarding, providing legally
security benefits and social rights, sufficiency and clearance of
bonus can be adapted. Briefly, managers must adopt with all aspects of
internal marketing and use efficiently to internal communication
methods as strategic tool for strengthening affective and normative
commitment. Finally, it can be said that internal marketing
applications (specifically communications efforts) for organizational
commitment need to be reviewed and rearranged by management.