Once you are a believer, you have to get your superiors on board as well. These
people will often need more convincing because they have likely never tried to create
a map on their own and therefore have no concept of how much effort may need to
go into one. And because of that lack of hands‑on experience, the person who is pay‑
ing for your time can be hesitant to grant you more of it. So some strategy to combat
this is in order. One approach, tailored for the Reluctant Boss, consists of taking
a mapmaking assignment and creating two map products for it: the first is in the
same style (or lack of style) as always; the second is completed on your own time by
revising the map using the principles in this book coupled with any other reference
materials that can help you arrive at a stellar end‑product. This second map will,
and must, look fabulous (if not, try again). Take both maps to the Reluctant Boss.
Explain that the second map was done on your own time and be especially careful
to describe how this new map is better than the first (in case this is a particularly
design‑blind boss). Also point out how many hours it took to come up with that map
but emphasize that it conveys the information more accurately, effectively, and is,
in the end, a better tool. Then make your case that you would like to create more
maps like the second one and need the time to do it. Pointing out the benefits to your
boss of a better map is always helpful as well: increased professionalism, credibility,
accuracy, client satisfaction, and effective communication.