However, the acknowledgement
of events that act as a force for destination pull
in Thailand, in general, are perceived to be annual
festivals or traditional and cultural events such
as the major ones like Songkran, Loykrathong
or other events relating to Buddhist ceremonies.
However, from the rise in notoriety and appeal
of the Thai football premier league, to which
even the Tourism Authority of Thailand (TAT)
considered in the latest forum in the Thailand
tourism trend of 2014, the popularity of the sport
event cannot be denied to have the ability to
attract numbers of fans and spectators especially
for particular football teams like Buriram United
from Buriram province, that has shown outstanding
potential for these last few years to draw
increasing numbers of supporting fans.