All big retail chains in the form of hyper stores and malls coming up in middle class cities after they have saturated in metro cities of countries like India, China, Brazil, Indonesia, and of course the developed world represents modern trade around the world. The big change to retail has come through multi-brand shops in malls and the way businesses are conducted; electronically on the net, with far less constraints of space and infrastructure. The marketing and supplying these electronic stores and big malls is totally different from the demand and supply chain of the traditional markets.