Red Bull continues to use this process to reach consumers in innovative ways. Initiatives include:
Red Bull Wings Team - The team of students go out on the road in their Red Bull mini to help launch the product in new markets. The branded mini has a Red Bull can on the back of it. The team offer a cold can of Red Bull to people in need of energy to demonstrate the product's qualities. Through engaging consumers in a fun, non-threatening way they create a personal and positive product experience. For example, the Wings Team attended the 2010 London to Brighton mini run. The team were there for the early start to offer competitors a cold can of Red Bull.
Student Brand Manager Programme-Individual students help activate a variety of events on campus. They organize activities around the UK to get people talking about the product and get students actively involved on their own university campus.
Red Bull Bedroom Jam - This is a competition to help teenage giving them an experience they may never have been able to have. Red Bull records bands playing live from their bedrooms for the world to see via the internet.