Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to elicit different salesresponses. Companies have a specific goal when they choose to use any promotional tool. Many researchers believe that salespromotions are zero sum game. Unlike in the West, in India brand loyalists outnumber price buyers by 200%. This paper investigatesthe effectiveness of select sales promotional tools in generating different buying behaviors. The study reveals that salespromotions, in India, do not help in category expansion. They are effective measures for inducing brand switching, stock piling, and purchase acceleration.