The world’s largest coffeehouse company Starbucks has announced the launch of its tenth annual Global Responsibility Report, which details its fiscal 2010 performance goals in ethical sourcing.
In 2010 the coffee company said it has “achieved progress” toward reaching its goal of purchasing 100% responsibly grown and ethically traded coffee by 2015.
According to the report, it increased purchases of coffee sourced under C.A.F.E. Practices from 81% to 84% in 2010. In addition it provided $14.6m to organisations that make loans to coffee farmers, nearing its goal of $20m by 2015.
In terms of forest carbon programmes the company expanded pilots in coffee-growing communities in Chiapas, Mexico and Sumatra, Indonesia through partnerships with Conservation International.