Yuhan-Kimberly, the Korean maker of tissues, diapers and feminine hygiene products, has advanced into the skincare market with Green Finger launched three years ago.
The skin care brand for infants and kids has grown in sales, and now tops the local market with a 32.6 share, according to data from Nielsen Company Korea.
The major reason behind the success of Green Finger is the consumer trust Yuhan-Kimberly has long built from its products and its high-profile environmental campaign, Keep Korea Green.
“Consumer trust towards Yuhan-Kimberly has played a great role in the success of Green Finger,” a spokesperson said. A joint venture of Korea’s Yuhan Corp. and Kimberly-Clark Corp., Yuhan-Kimberly has been a leading maker of diapers, Huggies and other hygiene products for children, women and families.
Also contributing to the skin care brand’s success is the Keep Korea Green campaign, which Yuhan-Kimberly started as a tree-planting campaign in 1984, and expanded into other environmental activities. Yuhan-Kimberly aims at planting and cultivating a total of 50 million trees by 2013, which translates into one tree per person.
Yuhan-Kimberly, the Korean maker of tissues, diapers and feminine hygiene products, has advanced into the skincare market with Green Finger launched three years ago.
The skin care brand for infants and kids has grown in sales, and now tops the local market with a 32.6 share, according to data from Nielsen Company Korea.
The major reason behind the success of Green Finger is the consumer trust Yuhan-Kimberly has long built from its products and its high-profile environmental campaign, Keep Korea Green.
“Consumer trust towards Yuhan-Kimberly has played a great role in the success of Green Finger,” a spokesperson said. A joint venture of Korea’s Yuhan Corp. and Kimberly-Clark Corp., Yuhan-Kimberly has been a leading maker of diapers, Huggies and other hygiene products for children, women and families.
Also contributing to the skin care brand’s success is the Keep Korea Green campaign, which Yuhan-Kimberly started as a tree-planting campaign in 1984, and expanded into other environmental activities. Yuhan-Kimberly aims at planting and cultivating a total of 50 million trees by 2013, which translates into one tree per person.
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