between culture and communication. His interest was built
upon the need to understand the factors that facilitate or
inhibit effective communication between individuals from
different cultural backgrounds. In explaining this key
cultural dimension, Hall and Hall (1990) integrated three
main concepts: context, information, and meaning. These
three concepts encapsulate context as a system of meaning
for information exchanges between groups of people or
within a group of people. They further argued that context is
embedded in information for the purpose of creating
meaning in a message. In other words, without information
or context, a message is deemed to be without meaning,
therefore insignificant.