2.Opportunity to Build Distribution Centers in Developing Countries to Lower Costs weighs only 0.05 because even though it sounds interesting in order to cut costs of distributing the finished products, but there are problems that may occur, such as infrastructure problems in developing countries which might actually hamper the company’s super efficient supply and value chain. That is also the reason why we put Zara’s response as 1 or poor, because they are not interested in this option.