Besides social responsibility projects, especially sponsorship and support
of sports organizations, are perceived much more sensitive ly and come forward in creating awareness in terms of
sub-cultures. In addition, offered services and image of retail stores, which sell these brands, are very important
just as features of brands, especially in countries such as Kazakhstan, which are in the process of globalization. In
some societies and even in the countries, where the original product is sold, the retailer stores remain insufficient in
after-sales service, warranty and financial facilities and sometimes while getting benefits for themselves by
introducing not offered support services play a negative role in the brand awareness (Jara and Cliquet, 2012).
Researches which find important relationships between brand awareness and brand loyalty and offered economic
supports must be taken into the consideration, especially in terms of countries with developing economies (Wang
and Yang, 2010).