This paper addresses several themes which are of current interest in tourism. Its main subject-matter concerns the development of places which have literary or artistic connections as visitor attractions. There are many places of this kind and they invari- ably find mention in general travel guides and simi- lar publications which seek to identify points of interest for visitors. ~2 One theme therefore con- cerns the kinds of visitors which are attracted to such places and the extent to which the literary or artistic connection features in their decision to visit. There is also a theme which revolves around the purposes of the place-promoters, who seek to attract visitors, and the type of image which they try to portray. Finally, there is some consideration of the range of literary and artistic places and the extent to which they might be regarded as specific or general visitor attractions. The study is thus concerned with cultural and heritage tourism and its development at selected places.