In Rwanda, a number of initiatives have been crafted by both public and private sectors. However, these initia- tives have largely focused on the technical or productivity constraints affecting coffee farmers at the expense of institutional marketing arrangements for the crop. Rwan- dese coffee is considered to be of high quality and is sold to conventional markets such as the US, Europe and other parts of the globe. Strides have been made to improve the quality of Rwanda’s coffee following the pro- mulgation of the new coffee sector strategy in 1998. How- ever, the country’s export coffee remains largely obs- cured on the global market.