This study does have some limitations and offers some suggestions
of possible extensions that could be added in further studies.
Thefirst limitationis that the participants of this studywere students,
which means the sample is homogenous. Hence the results may not
be applicable to other groups of e-booking consumers. The second
limitation is that this is a cross-sectional study in which data were
collected at one single point in time. A longitudinal study may yield
different results as to why consumers use e-booking. Improving upon
the limitations of this study and extending this research will add to
the literature on e-booking. The first extension would be to identify
more variables that affect customer's intention to use e-booking.
Secondly, a larger sample size or a more diversified sample could lead
to more conclusive results. Thirdly, a qualitative approach would add
extra weight to this study, and the introduction of interviews with
experts would provide for a more comprehensive framework and an
in-depth understanding of the intention to use e-booking.