the company had one of the strongest brand reconitions in the world. there were three primary groups servedby google : 1 users, 2advertisers,and 3 google network members and other content providers. users gained the ability to find information quickly and easily on-line and offline ads to reach their target market as determined partially by internet click history. finally, google network members gained access to adsense,which allowed for multiple consumer contacts and revenue-sharing among the companies. a full list of products and applications is presented in exhibit 2