“Increasingly, small groups of people use multiple kinds of leverage to drive change on a disproportionate scale.”
Of course, the impacts of such leverage to drive change can be positive or negative. The Economist wryly directs readers’ attention to the name Osama bin Laden, which Elkington and Hartigan “tucked away” in a footnote associated with this assertion. The juxtaposition is apt, and significant. Just as terrorism is the ultimate in antisocial behavior, so might social entrepreneurship turn out to be the ulti- mate in terrorist preemption.