In the era of globalization, developing countries have played an
important role in world trade and commerce because of their large
market potential and low cost of labor [9]. Developing countries
are defined as countries with a low to middle income level, a low
standard of living, restricted technology infrastructure and limited
access to products and services [9,10]. With advancements in
information and communication technologies (ICT), large global
organizations are increasingly extending their supply chains
across multiple continents in order to cut costs and increase their
reach [11,12]. Through ICT adoption, developed countries can
trade with developing countries more efficiently and, in turn, help
those developing countries achieve more sustainable economic
growth.
However, due to differences in their social, cultural, economic,
political, legal and technological conditions, developing countries
encounter a set of problems and concerns that vary considerably
from those faced by developed countries [2]. For example,
Hofstede’s national culture theory suggests that developing
countries and developed countries differ greatly in their
characteristics, which may affect their organizational behavior
toward technology adoption [10,13]. Cultural differences captured
by Power Distance and Uncertainty Avoidance dimensions
suggest that organizational technology adoption behavior is
constrained socially as a result of the attachment of meanings and