Competitive context can be divided into four broad areas: first, the quantity and quality of available business inputs-human resources, for example, or transportation infrastructure; second, the rules and incentives that govern competition –such as policies that protect intellectual property, ensure transparency, safeguard against corruption, and encourage investment; third, the size and sophistication of local demand, influenced by such things as standards for product quality and safety, consumer rights, and fairness in government purchasing; fourth, the local availability of supporting industries, such as service providers and machinery producers.