The cultural ecotourism represents an important step in education on eco-economic and bio-economic principles
for the population in order to be aware of the value regarding the cultural and ecotouristic patrimony: cultural events
and the ethno folklore activities, traditional products, other creative activities. Cultural ecotourism will represent a
possibility to a better knowledge of Romanian realities with impact on local development, to be a catalyst at a local
level to implement coherently and synergically the decisions regarding the Romanian rural area where a strategy can
be developed to promote and implement the concept of cultural ecotourism.
The cultural ecotouristic activity have a contribution to preserve the natural and cultural inheritance and includes
local communities in planning processes, in development and snapshots like workings, in this way making a
contribution to their welfare. At the same time this idea in enlisted in the European politics (Europe 2000) as one that
aims at green economy. The essence of the sustainable development is given by preserving the patrimony in favour
of the welfare for the present and future generations comprising not only the capital produced by people and scientific
knowledge, technological too, but the natural capital as well. The touristic products like cultural ecotourism represent
the best alternatives among economy, culture and environment protection and are meant to be adequate financial
economic instruments for a permanent promotion of touristic actions, of turning into account the cultural patrimony
in the ecotouristic areas.
The implementation of diverse touristic products in ecotourism operators shall coordinate work, towards higher
performance and therefore obtaining a sustainable competitive advantage.
By promoting cultural ecotouristic products including the cultural events we contribute to the welfare of local
communities referred to through the increase of the number of touristic arrivals in the area but within the limits of
bearing the natural capital. The diversification of non-agricultural economic activities within rural areas and the
encouraging of the entrepreneurs will determine the creation, the improvement and diversification of facilities and
touristic attractions.
Rural tourism and ecotourism represent an alternative for employment for labour force in the countryside, a way
to diversify rural economy and bring income source for the inhabitants within the rural area. The way of life for rural
population is connected with a rich material and immaterial patrimony that confers specific identity for the village.
These elements of originality must be preserved and turned into account in a superior manner.
We consider that is important to amplify the efforts to improve the natural and social environment, services, and
activities for a better marketing of specific traditional products. As priority, it is the protection and preserving the
cultural and natural patrimony by creating, improving and by the diversification of touristic attractions.
Cultural ecotourism product quality requires the application of flexible strategies, diversification of tourism
benefits and differentiation of the tourism product offered compared to competitive offerings. The role of the product
differentiation strategy in cultural ecotourism versus competitive offerings related to other forms of tourism is to
enable the development of ecotourism product originality through creative ways of living space and tourism with
spiritual meanings and country specific characteristic applied to regions or localities.