Describes InTelestageTM Real Time Marketing Manager, the only mobile
industry specific real-time campaign management solution that can deliver
both an SMS and a targeted reward to a subscriber within seconds of them
performing an action, such as a recharge or purchase of a value added service.
Concludes with an exploration of InTelestageTM Lucky Draw and a case study
of this real time marketing tool in action, which shows how one operator
boosted retention and increased the lifetime value of its pre-paid customers.