. Digital Planner..
- Perform online media planning for online campaign.
- Working closely with the Brand team to develop online media plan that sync online communication with offline
- Perform pre-campaign research and gather statistics, audience measurement reports to guide buying process.
- Identify online media buying opportunities where client can benefit from planning long-term
- Work with Account Director to prepare plans and develop strategies for media plans / buys.
- Present media plan to account director for approval and help support online technical issues.
- Work with production team, digital platforms team to manage and support overall creative development (including copywriting and ad creative direction and technical specifications)
- Monitor client campaign, to make sure campaign meet objectives.
- Provide analysis on campaign performance and execute to ensure positive ROI.