Questions
Attitudes towards buying organic foods. Respondents
were asked to rate how good, important, and wise they think
it is to buy organic milk, meat, potatoes and bread. Five point bipolar scales were used, ranging from ‘very bad’ (1)
to ‘very good’ (5), ‘very unimportant’ to ‘very important’,
and from ‘very foolish’ to ‘very wise’. Attitude ratings were
computed as means of these three items.