- Strong government support behind the industry.
- Increasing potential in English speaking workforce. - Unspoiled nature and sea.
- History and culture.
- Unique sites (Cappadoccia, Pamukkale travertines). - Restaurants (International and Turkish cuisine)
- National parks.
- Accessibility.
- Entertainment and shopping opportunities.
- A new destination.
-Increasing inbound tourism demand on congress tourism.
- Turkish Hospitality.