An initial development of concept
underlying applications of ABM to service-oriented
institutions was developed by Krstić Vukelja and Runje [7].
Their approach was based onto recognition of importance
of feedback loop in providing services. The loop relates
service-providing company and end-users with the
following two relations: one is the service being provided
by the company and the other is the attitude about the
service (and generally about the company) developed by
end-user. That attitude has its own dynamics, influencing