The Android One initiative is Google's big push into developing markets. India is a huge growth opportunity for smartphones, and Android One is designed not only to make more affordable handsets (the new ones will cost around 6399 Rupees -- about $100), but it's also a way of bringing a better Android experience. There are plenty of cheap devices that run the operating system, but they suffer from lack of updates. With One, Google can manage the software updates directly, ensuring a much better, consistent experience. The three new handsets should go on sale later today