The walk-a-thon is entering its 10th year, and with more than 2,500 participants and supporters, it is one of the largest fundraisers in the city. For a modest concessions rights fee, your restaurant can be one of only four concessionaires serving the needs of attendees. Past concessionaires report outstanding sales and numerous public relations opportunities. It's a fantastic way to bring excellent food to loyal customers and introduce your restaurant to potential new clients.