The McLean Design development process is a proven
method for achieving outstanding results.
From our client’s market information and project
objectives, we interpret that data through our own
lens of consumer experience and form a strategy
meant to create an immediate and meaningful
connection between brand and buyer.
Then through a series of research points and
personalized experience, we work to define the
consumer – in words or images, colors and textures –
so that we have a clear picture of our intended
audience and can speak to them with a unique and
authentic voice.
From this critical groundwork, new insights emerge
that guide each additional stage of development
and provide a valuable framework for
measuring progress.