Camper's third info-shop has opened in the well-known Salamanca area of Madrid. The new store is in a prize location, at the corner of calle Serrano and calle Jorge Juan.
The store design is made up of images, icons and objects which are joined by Camper shoes to create an enormous visual Camper encyclopedia with more than 900 references. The store becomes a museum for the visitor to experience.
As in the other info-shops (London and Tokyo) the decoration becomes the information and the information becomes the decoration.