CONCLUSION
In this paper we propose how to derive an optimal service
choice model for taxi drivers serving a taxi stand. By
incorporating GPS data, this model can be used in real-time
and assist drivers in improving the delivery of their services
(and in the process, earn more income). We demonstrate the
potential of our methodology by applying our model to a
real-world scenario. As expected, most drivers, when making
their decisions independently, are making sub-optimal
decisions