Norman Fairclough argues, "Managerial government is partly managing language..." And managing language is central to changing culture; that is, getting people to internalize new identities and relations vis-a-vis the state and themselves- the "subject effects” of power. In his study of the New Labour in England, which he sees as advocating a "centre-left version of a neoliberal politics," Fairclough writes. "The New Labour Government is quite explicit about aiming to equip people to succeed in the 'new global economy. Transforming them culturally is a part of that-for instance transforming attitudes to welfare and work so that people accept unstable working lives with little job security and an ongoing need to retrain and re-skill, and see welfare as doing no more than easing the transition back into work." (Perhaps, in Thailand we are seeing a populist version of neoliberal politics.) It also entails shifting the meaning of social justice "through the omission of "equality in the sense of equality of outcomes (entailing redistribution of wealth), and its substitution by 'fairness’ and 'inclusion.' Note that this is the same discourse of the neoliberal globalist: economic globalization is working; it only has to be more inclusive, drawing new states and territories on the train of progress. And empire should be at the forefront of doing this, argues contemporary imperialists.