Our approach to supporting our retail customers is
different in nature than how we support our consumers.
The value proposition we offer to the retail customer is
strong brands and products that draw consumers into
their stores and expertise in pet consumer behavior, pet
shopper behavior, logistics, and marketing that enable us
to help them improve their business in the pet category.
We have sales offices in the same cities as several
of our major customers. Mutually productive contact
with customers directly correlates to their satisfaction
levels, and having dedicated customer teams allows
NPPC personnel to learn more about retail customers’
needs on an ongoing basis