Sector leader
Sector specialization
Location convenience
Time convenience
Sponsored by public entities Sponsored by sector association Experience of the organizer
Number of visitors
Participation of competitors Customer satisfaction
Customer retention
Seek for distributors
To get a distribution
Contact exhibitors' executives Examination of products
Number of TSs planned to be visited Cost of sending personnel
TS type
Location and time conven.
TS reputation
Quality and quantity of atten. Customer acquisition and retention Distribution networks
Product scanning Perception–information
Marketing objectives
Perceived costs