Perfume is a multi-million-dollar industry. Hundreds of new fragrances are released annually, and consumers never seem to tire of buying fragrances for themselves, their friends and their loved ones. While a quality product and positive word of mouth go a long way in the world of fragrances, few new perfumes succeed without promotion. Good promotion takes some effort, but it is key to creating consumer interest and earning a profit. You must attract consumers' attention through compelling promotion, which will motivate them to try---and, hopefully, buy---your new perfume.
Use the Internet, where people who are interested in perfume do a lot of their research and shopping. There are numerous blogs devoted to new perfumes, perfume reviews, handcrafted or niche perfumes, and more. Notify perfume bloggers about your perfume, and ask them to mention it on their blogs. Send samples of your perfume to the blogs' authors and encourage them to post reviews of it. Let them know where it is available for purchase. Get your product out there and create a buzz about it via the web.