The company makes the market leaders Pedigree (dog food) and Whiskas (cat food), as well as kitekat (cat food) and Pal (dog food). The slogan used for many years for Pedigree dog food is "Top breeders recommend it" with a current slogan of "We're for dogs". For Whiskas' the old slogan was "16 out of 20 owners say their cat prefers it" and for Pal it is "Prolongs Active Life".
In Australia , the Pal dog food brand was progressively replaced by the Pedigree logo during the 1980s-2000s.
In the United States , the original slogan for the Pedigree brand was "Recommended by top breeders". It was replaced in 2007 by "Dogs rule