What matters for the cultural differentialist perspective is that culture is clearly territorially bound. Culture is long lasting and changes only very slowly as it adapts to its environment. What matters for the cultural differentialist perspective is that culture is clearly territorially In this context, cultural globalization is seen as a disruption as it involves ignoring borders and boundaries as well as outside cultural influences creating imbalances into any cultural system that receives it. Our opening vignette from the movie The Gods Must Be Crazy is an illustration of this process: the !Kung San live in peace and harmony with one another and nature and the interference of a foreign cultural artifact creates conflict and disrupts this small, self-contained cultural order, rendering it dysfunctional.