MadeForMe Consumers look for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all Personalised to a major need in an ageing population, Listerine Advanced Defence Gum Treatment wins best innovation in Oral Care Category for Johnson & Johnson Ltd Strict dietary requirements? No problem with gluten-free, wheat-free and now dairy-free innovation Newburn Bakehouse Seeded Wraps winner of the Free From Product Category by Warburtons Ltd
13. #MadeForMe Consumers look for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all Designed for new born infants, Johnson's Baby First Touch Range is the winning innovation in the Baby Care Category Designed specifically for babies with nappy rash, Sudocrem Care & Protect innovation from Actavis Plc wins Nappy Cream Category Adapting to the size and movement of the infant, Pampers new Active Fit range from Procter & Gamble wins in the Nappies innovation category