Data Mining is the non-trivial extraction of novel, implicit and actionable knowledge from large data sets.
It is technology to enable data exploration, data analysis and data visualization of very large databases at a high level of abstraction, without a specific hypothesis in mind.
Data Mining is a process that uses a variety of data analysis and modeling techniques to discover patterns and relationships in data that may be used to make accurate predictions.
It helps you to select the right prospects on whom to focus, offer the right additional products to your existing customers and identify good customers who may be about to leave you.
The result is improved revenue because of a greatly improved ability to each individual contact in the best way.