The company clearly has developed a very strong and well know “brand-name and image” over many years. In addition, Disney has one the most recognized and powerful brand names in the entertainment industry according to Datamonitor 2007. Because of this, selling all of their movies is almost never a problem. Yes, a lot has done with advertising but the Disney name has so much history that it has given them an advantage of instinct and familiarity when it comes to selling their products.