– examined factors based on a บทความ review from which was
developed a theoretical framework leading to the establishment of research problems
and questions. The framework and the problem and questions were then evaluated
with a survey of consumers and their approach to enterprises offering insurance
policies in Thailand. The study therefore examined in detail what is regarded as a
service industry, and the products available from service industries and how owners
of those enterprises offering products, marketed and delivered their products for
potential consumers. Thus, the study touched on characteristics of enterprise owners
and the characteristics of service enterprises in Thailand. and came up with a number
of recommendations including implications for government in its dealing with
enterprises in the service Industry, implications for Industry enterprises and the
organizations controlling those enterprises, as well as implications for consumers and
future academic research. The doctoral study therefore provides a very useful
summary of service sector enterprises which operate as small enterprises in Asia.