Benefits of CRM:
The following lists of desired CRM benefits were collected and summarized from an extensive survey of recent CRM studies: (Matamoros,2012)
1. improved ability to target profitable customers; 2. integrated offerings across channels; 3. improved sales force efficiency and effectiveness; 4. individualized marketing messages; 5. customized products and services; 6. improved customer service efficiency and effectiveness; and 7. improved pricing.