CRM team
On Currenly
What is application tool for team (SAS,...etc)
What are functions for SAS both Campaign mgmt and advanced analytics, etc segmentation, x-sell / up-sell to generate Lead
What is input/out data from other system to CRM sys.
input --> what is system/data input? how is interface data (datafile or system link), is the data used for campaign or analysis or others?
Output -->what is system/data input? how is interface data (datafile or system link)
How is process between CRM and IVR?
How to manage campaign and offering ?
How data is integrated
How to manage promotion ?
How to manage campaign effectiveness ?
How to manage prospect and sales tracking / pipeline ?
Who can make outbound call ?
CRM agents at call center, telemarketer, branch agent ?
How to log customer contact history ?
How to determine channel preference for outbound ?
How to optimize too many campaign to one customer to prevent customer annoying and to save cost ?
How many type of campaign we have ?
How to measure campaign performance in term of % of response / hit, cost, revenue generated ?
What are technique to identify upward and downward spike, up and down trend ?
Do we have lifestyle information ? How accurate and up-to-date ?
What process that take long time in campaign process ?
How to perform pattern analysis ?
On goal
- goal of short/long term
- What is achieve, which CRM team would like improved?